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July 22nd, 2004
David Parker, E3, Business Section
Following a most enjoyable round of golf at Silvertip, I received a great colour photo of our foursome on my screen via e-mail. No charge, but we gave the pleasant photographer our e-mail addresses; what a great marketing tool to provide the developer with a data bank of prospective buyers/golfers.
Now I see that Scott Henderson of dHz Media has launched a similar marketing service in Calgary. His idea is to send a production team to events across Western Canada to take digital photos of all elements - attendees, staff, entertainment, etc. - and then provide nextday posting of the photos on a branded website. The service drives people to the company's website, captures e-mail addresses for future promotions and offers high-resolution prints for framing.
DAVID PARKER APPEARS SUNDAY, TUESDAY AND THURSDAY. HE CAN BE REACHED AT 830-4622 OR E-MAIL INFO@DAVIDPARKER.CA |
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Column reprinted from the Calgary Herald. |
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