July 22nd, 2004

David Parker, E3, Business Section

Following a most enjoyable round of golf at Silvertip,
I received a great colour photo of our foursome on my
screen via e-mail. No charge, but we gave the pleasant
photographer our e-mail addresses; what a great marketing
tool to provide the developer with a data bank of
prospective buyers/golfers.

Now I see that Scott Henderson of dHz Media has launched
a similar marketing service in Calgary. His idea is to
send a production team to events across Western Canada
to take digital photos of all elements - attendees, staff,
entertainment, etc. - and then provide nextday posting of
the photos on a branded website. The service drives people
to the company's website, captures e-mail addresses for
future promotions and offers high-resolution prints for
framing.

DAVID PARKER APPEARS SUNDAY, TUESDAY
AND THURSDAY. HE CAN BE REACHED AT
830-4622 OR E-MAIL INFO@DAVIDPARKER.CA

 

 

Column reprinted from the Calgary Herald.

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